Running a coworking space can sometimes feel overwhelming, especially when you’re navigating challenges alone. Luckily, joining a coworking association or industry network gives operators the support, credibility, and resources they need to thrive.
Membership is often affordable, sometimes even free, and delivers a strong return on investment by connecting you with a community of peers, shared knowledge, and opportunities that strengthen your space.
In this article, we’ll explore why coworking operators increasingly choose collaboration over isolation, and how alliances can help your space grow stronger.
What Do Coworking Networks Offer?
Coworking networks are organizations that bring operators, managers, and industry leaders together. At their core, they provide:
- Learning and mentorship — workshops, training, and shared events where operators grow their skills and exchange knowledge.
- Community and advocacy — peer forums for support and collective action to strengthen coworking’s voice in policy.
- Growth opportunities — more visibility, credibility, collaborations, and group perks that cut costs and attract new members.
As a coworking operator, these benefits translate into stronger operations, reduced expenses, and new opportunities for growth.
1. Learn from Experts and Grow Your Skills
Coworking associations are knowledge hubs. They publish research, offer training, and connect you with seasoned operators who share proven strategies.
For example, the German Coworking Federation (GCF) runs an academy with training modules covering everything from coworking values to advanced space management. This helps both new and experienced operators avoid mistakes, improve services, and grow as leaders.
2. Build a Supportive Community
Being part of a network means you’re never on your own. Associations run forums and online groups where operators can ask questions, share advice, and get peer support.
This can help with everything from handling a tough member to setting fair prices or finding trusted vendors.
- Coworking Canada, a nonprofit membership network, supports collaborative spaces nationwide and connects operators globally through its annual gathering.
- GWA’s member forums and GCUC’s Slack connect operators with peers who’ve solved the same problems.
These connections create camaraderie, reduce isolation, and make coworking more resilient.
3. Advocate for Coworking Together
On your own, your voice might be small, but together, coworking spaces can influence policy and raise awareness.
- In March 2020, the UK Flexible Space Association (FlexSA) urged Parliament to extend COVID-19 tax relief to coworking spaces. Backed by 6,000 locations, the campaign raised awareness of the sector’s role (Mix Interiors; FlexSA).
- Groups like the Future of Work Alliance present research that strengthens coworking’s credibility.
Advocacy ensures coworking gets the recognition and support it deserves at both local and national levels.
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4. Boost Visibility and Credibility
Joining a network can literally put your space on the map. Many associations list members in public directories, funneling leads directly to your space.
Membership also signals credibility. For example:
- GCF requires members to uphold safety, legal, and community standards.
- Displaying their badge shows potential members that your space meets trusted benchmarks.
5. Partner and Collaborate
Coworking thrives on collaboration, and networks make it easier for spaces to team up.
- The Coworking Visa Program lets members access hundreds of participating spaces worldwide.
- In Switzerland, Coworking Switzerland unites operators to collaborate and build sustainable communities.
- Global gatherings like the Coworking Alliance Summit highlight how spaces can share resources and innovate together.
For more opportunities to connect, check out our comprehensive list of coworking conferences and future of work events.
These collaborations expand your offerings and make your space more attractive to freelancers, digital nomads, and corporate teams.
6. Save Money with Group Perks
Group buying power is one of the most practical benefits. Networks negotiate discounts on services, tools, and even health coverage.
- GWA partners with HR and payroll partners with HR and payroll providers to reduce costs.
- In Canada, COHIP offers health and dental coverage for coworking members (Deskmag).
- Platforms like included.co connect over 700 coworking spaces to perks for members — from software discounts to local shop deals.
Savings for you and perks for your members create real value that goes beyond your walls.
7. Strengthen Your Brand and the Industry
Membership often comes with credibility, and a shared responsibility to uphold coworking’s best practices. By joining, you not only enhance your own brand but also contribute to the growth of the entire industry.
Together, alliances help:
- Raise awareness about coworking as a movement
- Share standards on safety, community, and legal compliance
- Promote collaboration over competition
Coworking has always been about building stronger communities, and alliances keep that spirit alive.
Final Thoughts
Joining a coworking industry network offers more than just knowledge. It gives operators support, savings, credibility, and a stronger voice in shaping the future of work. From training modules in Germany to global summits and perk platforms, these groups provide real benefits that help independent spaces thrive.
By joining a network, you strengthen not only your own space but also the entire coworking movement.
For more insights on coworking alliances and other ways to strengthen your space, explore our resources and follow our blog for industry updates.
FAQ on Coworking Associations & Industry Networks
What is a coworking association?
A coworking association is a professional network that brings together operators, managers, and industry leaders to share knowledge, collaborate, and advocate for the industry.
How much does membership in a coworking association usually cost?
Many associations offer affordable fees, and some have free tiers. The ROI is strong thanks to training, peer support, advocacy, visibility, and cost-saving perks.
Do I need to run a large coworking space to join a coworking association?
No. Associations welcome operators of all sizes—from small independent spaces to large multi-location hubs.
What are the main benefits of joining?
Key benefits include mentorship, professional training, advocacy support, group discounts, collaboration opportunities, and greater visibility for your space.
How do coworking networks help during crises?
They amplify operators’ voices in policy discussions, provide emergency resources, share best practices, and connect members with peers who have faced similar challenges.
Can joining a network really save me money?
Yes. Many associations negotiate group discounts on software, services, and even health benefits—lowering costs for operators and adding perks for members.
How does membership increase credibility?
Many groups require adherence to safety, legal, and community standards. Displaying their badge signals that your space meets trusted benchmarks.
How can I find the right network for my space?
Compare local, national, and global associations for alignment with your values, budget, and goals. Many operators join more than one to maximize benefits.