Hey there,
Your events are already great. Now, it’s time to make them unmissable.
FOMO (Fear of Missing Out) has become a buzzword, but here’s a more grounded way to look at it: It’s not about fear. It’s about conveying excitement. When someone sees an event and thinks, “I want to be there, with those people, having that experience,” that’s the goal.
So instead of pressure, we aim for desire. A desire to belong, to connect, and to not miss something that matters.
Here’s a collection of practical, budget-friendly ideas for using excitement to boost attendance at your coworking events, be it member mixers, open houses, or public meetups.
Let’s break it down by channel:
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Email: Exclusivity, Urgency, and Community ✉️
1. Subject Lines That Drive Action
Think “Only 2 spots left for tomorrow’s Lunch & Learn 🍕” or “Last chance to RSVP!”. Keep it real, but time-sensitive. Countdown timers or bold “Don’t Miss Out” phrases in follow-ups add urgency.
2. Limited Space, Real Talk
Be transparent if there are only a few seats left or if registration closes soon. Letting people know there’s a cap makes signing up feel like catching a great opportunity.
3. Early Bird Perks or Member Priority
Simple rewards like “First 10 RSVPs get a free coffee voucher” or “Members get early access to the Summer Rooftop Mixer” do the trick. These are simple, sincere ways to reward loyalty and build anticipation.
4. Social Proof Still Wins
Add a quote from a past event like “I met a graphic design freelancer for my project at last month’s mixer” or mention “40+ attendees last time” to show that others found it worthwhile too.
5. Tailor for Audience Type
• For members: “Looking for a reason to step out of your usual routine? Join us for something fresh.”
• For guests: “Try coworking with us for a day – free coworking, coffee, and community vibes.”
• Adapt the tone depending on whether it’s an insider or a newcomer.
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Social Media: Get People Talking ⏰
1. Countdowns & Last Calls
"3 days until our Open House 🎉" or “Only 5 seats left” posts give people a reason to act.
And when the spots are filled? Say so.
2. Sneak Peeks That Spark Curiosity
A photo of the swag bags, a video of the catering setup, or a clip from a previous speaker all generate hype. Think of it as previewing the fun.
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Example: Cobot-branded mug and key-chain we prepared before an event. Try it yourself and share sneak peeks in the process!
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3. Event #Hashtags That Stick
Use catchy hashtags like #CoworkAndConnect or #OpenHouseFriday and invite your members to use them. It’s an easy way to gather all event-related posts in one place, so your community can look back on the highlights, share their favorite moments, and give others a glimpse of what they could be a part of next time.
Here’s a list of ideas to help your members support you in doing what they do best: being your most authentic ambassadors.
4. Highlight Notable Guests
Tagging a local founder, speaker, or even a well-known member boosts interest. A simple “Join us Thursday as [Name] shares their story…” can extend your reach with almost no extra effort.
5. Real-Time Stories
During the event, post updates to Instagram Stories or LinkedIn: “Standing room only at our workshop today!” or “Taco Tuesday is a hit 🌮”.
Show people what they’re missing, while it’s happening.
6. Event Recap Posts
Follow up with a highlight reel or photo dump. Caption it with “Here’s a look back at yesterday’s fun 🎉” or “Thanks to everyone who made our sold-out event a blast!”
Use it to promote the next event too.
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Inside Your Coworking Space: Excitement on the Floor
1. Event Posters, But Useful
Skip the cluttered designs and go bold with messaging:
“🚨 Friday 5 pm: Rooftop Mixer – Only 10 spots left!” or
“Lunch & Learn: Free pizza + smart humans. Thursday.”
Chalkboards by the coffee machine work wonders.
2. Visible RSVP Boards
If you’re using a sign-up sheet or app, show who’s already attending. Seeing familiar names (and knowing they’re going) nudges fence-sitters to act. People don’t want to be the ones missing stories the next day.
3. Friendly Peer Pressure
A community manager casually asking, “Hey, are you coming to the workshop later?” is powerful. Especially when followed by “Everyone’s going to be there!”
4. Exclusive Perks in Plain Sight
Physical cues like visible swag bags (“for attendees only!”) or “Reserved” areas being set up pre-event can drive interest. People notice when something looks exclusive.
5. Internal Comms with Personality
A Slack or WhatsApp ping that says:
“👀 We’ve got 35 RSVPs already for tomorrow’s workshop (and yep, donuts are confirmed 🍩).”
Fun + excitement + food = engagement.
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Example: A snapshot of people pouring beer and making hotdogs themselves at one of Toolbox Turin's former events.
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★ Extra Cobot Tip
Each event you create with Cobot gets its own shareable link.
You can set RSVP limits, choose visibility (public or members-only), add blackout dates, sell tickets (free or paid), and automatically track attendees to be fully present in your event.
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Final thoughts
Excitement works best when it’s grounded in real experiences. When people feel that your events are not just well-attended, but worth attending. It’s not about pressure; it’s about invitation.
By using small, consistent signals of excitement, community, and exclusivity, you’re not just filling a room, you’re helping people feel like they’re part of something meaningful.
So go ahead: celebrate the buzz, highlight the moments, and nurture a space where people feel at home.
Happy hosting! 🎊
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The topic for next week is:
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If you missed last week's newsletter, check it out here:
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Reply to this email if you have any questions, disagree with something I said, or have a suggestion for a collaboration/future topic. I'm always happy to stay in touch.
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See you next Wednesday and happy coworking! 🥳
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Harzer Str. 39
Berlin, 12059, Germany
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