Coworking Marketing #68 - The Coworking Operator's Guide to Choosing AI Tools 🤖

Hey there,

Rosee from Cobot here!

AI is evolving quickly. New tools appear every week promising to save time, automate work, or transform your business. Figuring out which ones are actually useful can be overwhelming, especially once you've invested time learning them and building them into your workflow.

So rather than listing every AI tool available, I've focused on a handful that I either use myself, have seen operators get real value from, or think are particularly relevant for coworking spaces.

One quick note before we begin: starting next week, this newsletter will move to a bi-weekly schedule. The goal is simple: fewer emails, more useful content. It will also give us more room to share some of the projects, experiments, and ideas we're working on at Cobot.

If you'd like to follow along between issues, you can find us on LinkedIn and Instagram, where we’ll be sharing updates as things unfold.

Recently, I've been using Claude more alongside ChatGPT, and I have noticed quite a few differences. Here’s my recommendation, backed by community discussions that mirror my own experience (also that of my colleagues):

One thing worth noting: Using a more powerful model doesn't automatically mean better results. For example, for most day-to-day writing tasks – member emails, social captions, newsletter drafts – a mid-tier model like Claude’s Sonnet is more than enough. Save the heavier models for complex tasks like analyzing data, summarizing long documents, or multi-step reasoning.

Canva is already in most community managers' toolkits. The AI features inside Canva Pro are the upgrade most people don't know they have.

Magic Studio removes backgrounds from photos in one click, generates social images from a text prompt, resizes one design for multiple platforms automatically, and applies your brand kit so every poster looks consistent.

If you do nothing else this week, spend 30 minutes inside Magic Studio. It's the highest-impact, lowest-effort upgrade on this list.

Cost: Canva Pro starts around € 12/month per user.

Fathom is the tool Bernie J Mitchell introduced me to when we recorded the Why Your Superpower Is Being Hyper-Local episode of the Coworking Values Podcast together. It joins your Zoom, Google Meet, or Microsoft Teams call and comes out the other end with a transcript, a summary, and key moments pulled out automatically.

For coworking spaces, the same workflow applies to discovery calls, member interviews, sales conversations, team meetings, or even your own podcast recordings.

Try this: Run any recording through Fathom, paste the transcript into ChatGPT, and ask for two or three LinkedIn post ideas, two newsletter paragraphs, and one pull quote for Instagram. One 25-minute conversation becomes a week's worth of content. You edit and publish – you're not creating from scratch.

Zapier connects your software, so repetitive tasks happen automatically while you're doing other things.

Angel Kwiatkowski from Cohere runs 9 Zaps with Cobot handling 10–50 tasks a week. A new member triggers a Slack welcome, a Mailchimp tag, a calendar invite. Nobody touches any of it manually.

What's changed recently is the AI layer. Cobot now connects directly to ChatGPT and Claude via Zapier. A practical example: external booking approved → AI drafts a personalized confirmation email → lands in your inbox ready to send.

Set it up inside Cobot under Add-ons » Available Add-ons » Zapier, or browse the full list of integrations.

👉 Hit reply, I'm always curious to see what operators are experimenting with.

Up next in two weeks:

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Coworking Software

Cobot Coworking Software, 2026