Business clients bring long-term revenue, stability, and strong community potential. To win them over, make it easy to trust you, easy to buy, and easy to stay. That means clear offers, a professional website, strong tours, and simple proof, like case studies and reviews.
Who Counts as a Business Client?
Think in clear groups so your offers and messaging fit:
- Local small or midsize companies
- Remote or hybrid teams that meet a few days a week
- Agencies or consultants that host client calls
- Branch offices testing a new market
These clients want flexibility, some privacy, and a sense of belonging. When you deliver on those, your coworking space becomes more than just an office, it becomes a long-term partner.
What Should Your Website Say to Companies?
Your website sets the tone before a tour ever happens.
- Build a dedicated Teams & Offices page with real photos and clear service details
- Highlight amenities like meeting rooms, phone booths, secure access, and storage
- Add trust markers: testimonials, logos (with permission), and case studies
- Offer two clear next steps: Book a Tour and See Team Pricing
Strong website basics help your space stand out and convert more leads.
How Do You Make Your Space Business-Friendly?
Small details build trust and comfort for professional work.
- Quiet phone booths and sound-treated meeting rooms
- Easy booking and calendar tools
- Fast Wi-Fi, working screens, and tidy cables
- Clear signage and simple hospitality (like coffee and filtered water)
Designing for comfort and privacy helps business users feel at home, and confident inviting clients in.
Which Offers Win Over Teams?
Create flexible packages that can grow with a company:
- Team desks or private offices with the option to add seats
- Meeting room credits in higher tiers
- Shorter contract terms with easy renewals
- Add-ons like storage, event space, and mail handling
Tiered plans help coworking spaces attract and retain business users (Coworking Resources).
Still designing your pricing? Explore our Coworking Business Plan guide for help.
Use Events to Attract Business Clients
Events offer a low-pressure way to experience your space.
- Host short, helpful sessions for managers or founders
- Try breakfast open houses, lunch-and-learns, or mini workshops
- Co-host with local businesses to reach new audiences
- Always offer a tour sign-up on-site, and follow up the next day
Need inspiration? Check out our event-focused newsletters:
- #3 – Events With Stefania from Toolbox 🇮🇹
- #13 – Summer Event Ideas 🌞
- #32 – Make Your Events Feel Unmissable 🍾
👉 Want more ideas like these? Subscribe to our Coworking Marketing Newsletter for weekly tips from the Cobot team.
How Do You Use Proof to Close Deals?
Business buyers need to feel safe choosing you.
- Share one-page case studies with a quote, photo, and simple outcome
- Ask for Google reviews from teams using your space
- Add member logos to your Teams page (with permission)
- Invite satisfied clients to refer others—and thank them with a small reward
Tours are where you build trust and connection. Script them, test them, and refine them often (Cat Johnson Co.).
Need a real example? See how volt.works built long-term relationships with business clients.
How Cobot Supports Business Clients
Business clients need tools that match their pace. That’s why we built Cobot’s Teams feature.
With Teams, you can:
- Create a plan and assign it to a company in one step
- Let a Team Manager add members or update billing details
- Send one invoice per team, covering everything from desks to bookings
This setup saves you time and gives companies the control they expect.
Cobot also supports you with:
- Automated invoicing to reduce errors
- Live booking tools for smooth scheduling
- Analytics to shape your offers
- Access control integrations for secure entry
- Visitor and member management that simplifies onboarding
What Should You Track Monthly?
Check a few simple metrics to stay on course:
- Tour conversion rate
- Revenue per business client
- Meeting room usage
- Team plan churn rate
- Time to first response after inquiry
These insights help you improve offers and focus where it counts.
Quick Checklist
✅ Define your target business segments
✅ Build a clear Teams page with photos and pricing
✅ Host two business-focused events per month
✅ Improve your meeting room setup and tour experience
✅ Publish a new case study or testimonial each quarter
Looking for more guidance? Explore more of our resources:
📬 Marketing newsletter for weekly ideas
FAQ
How can a coworking space attract business clients?
Coworking spaces can attract business clients by offering flexible team memberships, private offices, and reliable amenities. Highlight professional features on your website, host networking events, and simplify management using tools like Cobot’s Teams feature .
What types of memberships do companies prefer?
Most companies look for scalable team plans that include private offices, meeting room access, fast Wi-Fi, and shared services. Transparent pricing and flexible terms make these memberships more appealing to business clients.
How do you market a coworking space to businesses?
Build visibility with a clear Teams & Offices webpage, strong local partnerships, and professional events. Share success stories and case studies that highlight your members’ growth.
What’s the best way to price team memberships?
Start with simple, tiered plans based on team size and meeting room access. Add flexibility with short contracts or “grow as you go” packages. For step-by-step planning, visit our Coworking Business Plan guide .
How do I manage multiple company memberships efficiently?
Using a coworking space management tool that supports team accounts saves time. With Cobot’s Teams feature, one manager can oversee members, billing, and bookings for the whole company, keeping operations smooth and organized.