Coworking thrives when people find connection, support, and opportunities to grow. To welcome new members, focus on simple, human-centered strategies: encourage referrals, open your doors through events, and make your community visible online.
Why does community drive new memberships?
Community is the reason people choose coworking. The Deskmag Global Coworking Survey shows that members are motivated by shared experiences and the chance to collaborate. Spaces that highlight their culture and values naturally attract people who are looking for connection.
What are effective ways to attract new members?
- Referrals: People trust personal recommendations most, with 83% relying on friends and family for guidance (Nielsen). A small thank-you, like a free day pass, encourages members to bring others. We've got a guide on increasing referrals to help you out.
- Events: A workshop, open house, or casual networking evening lets potential members experience your community. 74% of attendees leave with a more positive opinion of the host (EventTrack). Explore ideas in our resource on events and workshops.
- Partnerships with local organizations: Collaboration expands your reach. Partner with cafés, gyms, or cultural centers for co-hosted events or cross-promotions. Even small efforts, like offering discounts to each other's customers, introduce you to new audiences. See our resource on coworking partnerships.
- Associations and networks: Joining coworking associations and local business groups helps you build visibility and credibility. Membership often includes marketing exposure, industry connections, and opportunities to take part in campaigns.
- Partnerships: Collaborating with local cafés, gyms, or cultural groups introduces your space to new audiences. Learn how in our guide to coworking partnerships.
- Trials: A free day or discounted week lowers the barrier for entry and encourages first-time visits. For practical advice, see our page on free trials in coworking.
- Accessibility for all: Make your space easy to navigate and use. Simple improvements such as clear signage, step-free entry, and flexible seating show potential members they are welcome. Accessibility is also cultural: provide quiet zones, inclusive events, and transparent communication.
How can your space stand out online?
Most people discover coworking through local search. 18% of local smartphone searches lead to a purchase within a day (Think with Google). To show up where people are looking:
- Keep your Google Business Profile updated with services and photos.
- Encourage reviews, since 91% of consumers rely on them when making decisions (BrightLocal).
- Share authentic member stories and updates on your website and social channels.
If you're looking for inspiration or guidance, explore Coworking Marketing Weekly, where we share practical marketing ideas for coworking spaces, from SEO and local search tips to branding, design, and storytelling strategies.
These insights help you attract new faces while strengthening relationships with the members who already call your space home.
Do paid ads support membership growth?
Paid ads can be effective when they connect with people who are already looking for coworking. Focus on intent-driven keywords like coworking near me and use retargeting for those who visited your site. Clear landing pages with trial or tour sign-ups ensure ads turn interest into visits.
What helps visitors decide to join?
- Follow up quickly. Teams that respond within an hour are 7 times more likely to qualify leads (Harvard Business Review).
- Keep memberships and pricing simple and transparent.
- Add a visible "Book a tour" option to your site.
- Let Cobot handle bookings, tours, and payments so you can focus on welcoming new members. With the member app, people can make bookings on the go, and integrations like access control and e-invoicing keep everything reliable in the background.
Quick actions you can take this week
- Ask three members to share a review on Google. Need tips on asking how? We've got you covered. Check out our guide on "How to ask for Google Reviews".
- Plan a community event and invite non-members.
- Create a referral thank-you, such as a free pass or credit.
- Add a tour booking button to your homepage.
Growing your coworking space comes from building trust and showing the value of your community. By creating experiences where people feel welcome, you encourage them to return and become part of something lasting.
FAQ
How can I find new members without using paid ads?
You can attract new members through referrals, partnerships, and community events. Keep your Google Business Profile updated and share regular posts on social media to increase visibility without spending money.
How often should coworking spaces host events to attract new members?
Hosting at least one public event per month is ideal. Open houses, workshops, or local collaborations help potential members experience your community in person.
What type of trial is most effective for new visitors?
Short trials such as a free day pass or a discounted week work best. They lower the entry barrier and encourage people to experience your space before committing.
Do online reviews really affect coworking space growth?
Yes. Reviews increase credibility and improve your local search ranking. Over 90% of people read reviews before making a decision, so ask satisfied members to share their experiences.
How can I set up a simple coworking referral program?
Offer small rewards such as a free day pass, credit, or discount to members who bring in new sign-ups. This creates a positive cycle where members help your community grow.