Coworking Marketing #44 - Best CRMs for Coworking Spaces

Hey there,

Georgi from Cobot here!

You probably didn’t start your coworking space dreaming about customer databases, pipelines, or automation workflows. But if you’ve ever forgotten to follow up with a promising lead – or wondered who replied to that tour request last Tuesday – you’re not alone.

That’s why this week, we’re talking CRMs: what they are, why you need one, and how to choose the right one for your coworking space.

Let’s get into it 👇

What’s a CRM, and Why Should You Care?

A CRM helps you track leads, manage member relationships, and automate follow-ups so no opportunity slips through the cracks. It’s your central tool for responding faster, onboarding smoother, and building stronger connections.

Built-In vs. Dedicated CRMs

Smaller teams often start with built-in tools from coworking platforms like Cobot. As you grow, you might plug in a dedicated CRM like HubSpot or Pipedrive for more advanced automation. Use what fits your current stage – but make sure your tools talk to each other (just not well enough to overthrow humanity).

👉 Our take? You don’t need to choose one or the other. Cobot, for example, integrates seamlessly with CRMs like HubSpot or Capsule (read more).

Start with what’s manageable and scale as you grow.

Popular CRMs for Coworking Spaces 💙

Here are a few names we keep seeing coworking spaces use.

For a more in-depth look at these CRMs and their pluses and minuses, read our full article here.

HubSpot
Great all-rounder with a generous free tier. Known for top-tier email automation and lifecycle tracking.

Cobot
Yes, we count! Built-in CRM features designed just for coworking—member profiles, lead tracking, and communication history, all in one place.

Salesforce
The enterprise beast. Powerful but complex. Only worth it if you’re operating at multi-location, multi-team scale.

Capsule CRM
Minimalist, intuitive, and perfect for small teams who want task tracking without the clutter.

Zoho CRM
Affordable and modular. Works well for mid-sized operators who want automation without the Salesforce headache.

Pipedrive
Visual, fast, and great for managing tours and sales pipelines.

By the way, Rosee and I (yes, this is how we look like in real life 😁) shot a funny video showing our new app and released it on Instagram.

Check it out here!

★ EXTRA Tips for CRM

✔️ Log every lead
✔️ Define your pipeline stages (e.g. New → Tour → Proposal → Member)
✔️ Automate what’s repetitive
✔️ Sync your CRM with your coworking software
✔️ Train your team (and use it consistently!)

When used right, a CRM doesn’t just help you close more memberships. It helps you build stronger relationships, faster follow-ups, and better service while saving time.

Whether you're a solo founder or managing multiple locations, investing in a CRM setup that works for you is one of the smartest moves you can make.

The topic for next week is:

"The Perfect Instagram New Year Recap" 📸

If you missed last week's newsletter, check it out here:

“Holiday Marketing Ideas” 🎄

Reply to this email if you have any questions, disagree with something I said, or have a suggestion for a collaboration/future topic. I'm always happy to stay in touch.

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See you next Wednesday and happy coworking! 🥳

Georgi from Cobot Coworking Software

Coworking Software

Cobot Coworking Software, 2025