Common Fixes:
• Match the content of the page, be it your coworking space's main page, booking page, or a content piece that you wrote.
• Keep titles up to 70 characters and descriptions up to 155 characters.
• Use an active voice and include a call-to-action.
• Don't repeat the same texts for different pages, as search engines will think it's spam.
I suggest using Screaming Frog SEO Spider to help you identify these problems. Also, AI tools (I use ChatGPT) are usually very good at writing these descriptions if you provide the page content, but make sure to double-check the length of text as they can't count (yet).
3. Images and Accessibility
• Make sure
all images on your website have ALT texts. My recommendation is to use
axe DevTools to help you scan your pages and find missing ALT texts, and other accessibility issues (
not only does this help you for SEO, you are also helping your coworkers with special accessibility needs, like screen readers 😊). If you want to learn more about web accessibility, we have a full article on that.
Check it out here.
• Reminder from last week: Make sure your images are small and mobile-optimized. Use TinyPNG to reduce image size without losing quality..
4. Internal links
Last week we mentioned broken links and how they negatively affect your ranking. However, the links to other parts of your website (internal links) are just as important and often not done correctly.
Common Fixes:
• Add contextual links on related content and pages (for example you can link your “booking” page under your “pricing” one)
• If your coworking space website has a hierarchical structure (as it should), link the parent pages to the child pages (and all child pages to each other)
• If you are writing articles, consider adding a “related articles” section.
Some free tools that you can use to analyze your website and find improvements:
- Screaming Frog SEO Spider 🐸 - If you have never analyzed your website with this tool, you should. It is free (unless you have a lot of pages) and it will clearly show you actionable improvements you can make. I recommend you do a full analysis once a month.
- PageSpeed Insights - Check the speed of your website and what's slowing it down.
- TinyPNG - Lower the size of images without affecting their quality.
- axe DevTools - Check the accessibility of your website (including ALT images).
