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Summer is often the quietest season for coworking spaces. Members head off on holiday, freelancers take a slower pace, and the desks that were full in spring can sit empty by July. Instead of waiting for September, use that quieter period as an opportunity to attract new people through the door.
These ready-to-use summer promotion templates make it easy to do just that. Simply copy the wording, replace the details in [brackets] with your own, and publish. Each template includes the best channel to use, a suggested promo code, and tips for setting it up in Cobot.
On this page
- Why summer is a good time to run a promotion
- The 5 coworking summer promotion templates at a glance
- 1. Summer day pass
- 2. International Coworking Day flyer
- 3. Summer deal landing page
- 4. Win back a winter or spring tour
- 5. Summer stamp card
- How to set up your summer promo in Cobot
Why summer is the perfect time to run a promotion
A seasonal slowdown doesn't have to mean slower growth. While regular members are away, people working from hot apartments, travelers looking for a productive place to spend the day, and local professionals trying coworking for the first time are all potential visitors. There's another reason to plan a promotion: International Coworking Day on August 9. The date marks the anniversary of Brad Neuberg's 2005 blog post that sparked the coworking movement, making it a natural opportunity to host an open day, offer free day passes, or invite new people to experience your community. Sharing your activities with the #InternationalCoworkingDay hashtag also helps connect your space to the wider celebration.
The 5 coworking summer promotion templates at a glance
| Promo | Where it goes | Use it when |
|---|---|---|
| Summer day pass | Booking page, social, café flyer | You want drop-ins during quiet weeks |
| Coworking Day flyer | Printed flyer, social, event listing | You want an easy August 9 event |
| Summer deal page | One landing page, social, ads | Prospects hesitate on a full year |
| Win-back | Direct email, WhatsApp | A tour went quiet |
| Summer stamp card | Card at the desk, flyer, social | You want repeat visits, and members bringing guests |
1. Summer day pass
Best for drop-ins from locals and travellers during the quiet weeks.
Copy and fill in:
Booking page: Escape the heat and settle into a cool, comfortable workspace at [Space]. Enjoy fast Wi-Fi, great coffee, and a productive atmosphere for the day. Book your Summer Day Pass: [link]
Social post: Is your home office a little too warm? ☀️ Swap it for a cool workspace, reliable Wi-Fi, great coffee, and a friendly community. Grab a Summer Day Pass at [Space]: [link]
Flyer or QR card: Need a desk today? A cool spot to work, minutes away. Scan to book. [QR code]
Channel: booking page, one social post, a flyer or QR card in nearby cafés and gyms.
Set it up: create the pass under Products » Drop-in Passes, set its price and access hours, and share its link on your website. Visitors buy it in a one-click checkout with no account, and each buyer is saved as a contact you can follow up with. Getting seen in your neighborhood is its own skill, so it helps to work through our two-part guide to local marketing tactics for coworking spaces and where else to reach people nearby.
Real example: St. Oberholz sells day tickets across its Berlin locations and gives members café and partner discounts.
2. International Coworking Day flyer
Best for a low-effort event on August 9 that brings new faces through the door.
Copy and fill in:
Flyer:
Free coworking, August 9
It's International Coworking Day. Come celebrate with us and enjoy a free day of coworking.
[Space] · [address]
9:00–18:00 · No booking required.
Learn more: [QR code]
#InternationalCoworkingDay
Social post: August 9 is International Coworking Day. 🌍 Come work with us, free for the day. Grab a desk and meet the members. Reserve here: [link] #InternationalCoworkingDay
Channel: a printed flyer on café counters, library boards, and partner spaces, plus a social post and an event listing. A flyer works because most of the people you want have never heard of you yet.
Set it up: open bookings at zero cost for the day, or hand out free day-pass vouchers at the door
3. Summer deal landing page
Best for prospects who like the space but hesitate to commit to a full year.
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Copy and fill in:
Landing page:
A summer membership, no year-long commitment.
Get a flexible desk at [X]% off for three months, starting whenever you sign up between June and August.
Button: Claim the summer rate
Social post: New this summer: three months of flexible coworking at [X]% off. Try the space, meet the members, and decide in September. [link]
Additional Follow-up email (to someone who toured):
Subject: A three-month option for the summer
Hi [name], after your visit, this might fit better than a full year: a flexible desk for three months at [X]% off. Want me to set it up for you? [link]
Channel: one dedicated landing page, then point every social post, ad, and follow-up email to it.
Set it up: create a discount code under Products » Discount Codes, set it to [X]% off for the first three months, and give it an end date of August 31. New members enter it on the sign-up form.
Real example: betahaus in Berlin puts all its summer offers on one page with a single code, SUMMER25, for 25% off the first three months for new members. Its PRO membership drops to 206 EUR from 275 EUR for those three months, and the deal runs until August 31. One page and one code keep every post pointing to the same place.
4. Win back a winter or spring tour
Best for someone who toured earlier in the year and went quiet.
Copy and fill in:
Email:
Subject: Come see [Space] this summer
Hi [name], you toured [Space] earlier this year. Summer is a good time to visit again and see it in the warmer months. We have our summer BBQs going and the community is around. Your first month is free when you join before August 31. For questions about plans or hours, reply and I will help. [Your name]
WhatsApp or SMS: Hi [name], it is [your name] from [Space]. Summer is a good time to stop by. We have BBQs and events going all month, and your first month is free if you join before August 31: [link]
Channel: a direct email to the person who toured, since you already have their address. A short WhatsApp or SMS works too if you have the number.
Set it up: apply a promotional rate to the new member's plan for their first month, so it's free without needing a code. Mention it in your email so they know to expect it.
5. Summer stamp card
Best for keeping members and drop-ins coming back through the quiet months, without a discount.
Copy and fill in:
Card: Summer at [Space]. Collect a stamp each visit. Fill the card by August 31 for [reward].
Social post: Summer stamp cards are at the front desk. Every visit earns a stamp, and a full card earns [reward]. Pick one up this week.
How it works: members collect one stamp per visit, or per guest they bring, in June, July, and August. A full card earns a free day pass, a free week, or a coffee credit if you run a café. Because guests count, the card doubles as a gentle nudge to increase member referrals.
Channel: a printed stamp card at the front desk, a small flyer to explain it, and a social post to launch it.
Set it up: track visits with day-pass check-ins, and hand out the reward as a voucher from the Time Pass Vouchers add-on.
Real example: St. Oberholz already gives members discounts at its cafés and partner spots, so a card that ends in a free coffee or a partner voucher fits how the space works.
How to set up your summer promo in Cobot
Every template above runs on tools you likely already have.
Day passes. Sell or give away day passes and free trial days with Drop-in Passes. Visitors buy in one click on your homepage, with no account, and land in your contacts so you can follow up.
Free day passes. The Time Pass Vouchers add-on generates codes you can print on flyers, hand out on Coworking Day, or give as stamp-card rewards.
Discount codes. A code people type in themselves at sign-up or checkout, like SUMMER25. Set a percentage, a duration, and an end date, then track how many redeem it. See discount codes.
Signup discounts. To give a free first month, add a negative signup charge to the plan. Cobot deducts it from the new member's first invoice for you. See how to offer discounts and promotional rates.
Pick one template, set it up, and put it live this week. Cobot keeps your passes, discounts, and results in one dashboard. Try Cobot free, no credit card or commitments needed.
FAQ
How big should a summer discount be?
Enough to prompt action, without giving away the room. A rate for the first three months is a common shape, and betahaus in Berlin uses 25% off for that window. A percentage tends to read better on a membership, while a fixed amount can suit a one-off booking. Pick one number, watch how many people redeem it, and adjust next time.
Should existing members get the summer deal too?
Most summer deals are for new members, since the goal is to fill empty desks, and that is fair to say out loud. It also protects the rate your current members already pay. To thank loyal members, use a separate perk like a free guest day or a small credit, rather than the public code.
When should I launch and end a summer promotion?
Start in early June, before members leave for the holidays, and set a clear end date such as August 31. A deadline gives people a reason to decide instead of putting it off. If a promo does well, run a fresh one in autumn rather than quietly extending the summer rate.
How do I keep my space appealing in a heatwave without air conditioning?
Small changes help. Set up a shaded, quieter zone with fans, keep the blinds down on the sunny side, open the windows early for cross-ventilation, and keep cold water and coffee within reach. Then say so in your posts, because a calm, cooler desk is exactly what someone in a hot flat is looking for.
How do I know if the promotion worked?
Look past the discount to what it brought in. Count redemptions per code, how many day-pass visitors came back or joined, and whether your quiet days filled up. Cobot shows redemptions in the discount codes list and passes sold in the Drop-in view, so you can compare one promo to the next and repeat what worked.