Hey First name / there,
Your website is often the first place people meet your coworking space, and it only takes a few seconds to make an impression – good or bad.
We’ve talked about SEO for coworking spaces before, so this week I wanted to focus on some easy, non-technical website tips that you can implement easily today, in order to show your space better and make your customers ' journey lighter.
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📸 More pictures
What is coworking? For me, coworking is the process of empowering communities through human-centric places of work. No matter how you choose to describe your coworking space though I believe this description will include the humans and facilities inside of it.
So, instead of writing about how you incorporate these values, simply show them.
For me, this is one of the few instances where more is better than less.
You have a lot of space on your website for photos and videos. Use it.
(But make sure to reduce the size of your pictures, before uploading them. I have mentioned before that I use Tiny PNG for that)
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Our friends at betahaus don't miss an opportunity to show off their spaces on their website. And it looks great.
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✍️ Write for humans, structure for bots
Other than visuals, your website's main storytelling technique is words. As language models continue to become more and more accessible, genuine human-like content becomes more and more valuable. This is not to say you shouldn't use AI to help you create content, but avoid relying fully on generic prompts and plain mass-produced content. Everyone is already tired of it, and customers are searching for genuine writing styles.
Find your writing style (more tips on that in next week's newsletter) and don't be too afraid to make mistakes. They show that you are a human, and that's what potential coworkers are looking for.
On the other hand, if you want your website to appear more in relevant searches, you need to help search engine crawlers (bots) understand your content and display it better.
To help search engines find your website more easily, organize your content with clear headings and use relevant keywords naturally throughout the text.
A very easy way to generate more traffic and ease your users is to include a collapsible FAQ section at the end of your website.
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The FAQ section of Garage127, who transformed the second-oldest multi-story car garage in the world into a aesthetic coworking space.
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⭐️ EXTRA Tip
Understand how people actually use your site. Use tools like Hotjar or FullSession to watch how visitors interact with your pages. Heatmaps and session recordings help you spot where people get stuck, or where they drop off. That’s a great place to start improving!
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⚡️ Make it easy to book
Simplifying purchasing decisions directly translates to increased revenue.
I know a couple of coworking spaces that screen every person before allowing them a free trial day. If you're not doing this, why make it so complicated for potential customers to book?
Your main Call to Action (Booking a trial day/membership) should be the first and easiest things users see on your website. I recommend having the button in your header, so that users can always find it, no matter where they are on your website.
After a user clicks the “Book a Trial Day” button, don't overcomplicate the process. Simply ask for the information you need at this moment.
Don't scare potential customers away with long forms and multiple submission screens. You can ask for more information later.
The genuine Cobot plug was bound to happen here… We really do make external bookings simpler, with a fully customizable interface. Take a look at how our friends and customers zentroom have integrated Cobot to allow their website users to seamlessly book memberships and events:
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Click on the images to see the live website of zentroom, a unique coworking space at 🇨🇭 Bern railway station.
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⭐️ EXTRA Tip - Buttons
Button texts should be short, simple, and straight-to-the-point. If the link leads to your free trial page, you can simply write “Free trial" or “Try today”, instead of "Come and meet us in person with a free trial”.
Avoid misleading buttons – Users, search engines, and even authorities hate it.
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💙 Social Proof
The humans of your coworking space ARE your coworking space. Display the positive reinforcements you have received from your community, be it testimonials, articles or anything else.
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The topic for next week is:
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If you missed last week's newsletter, check it out here:
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Reply to this email if you have any questions, disagree with something I said, or have a suggestion for a collaboration/future topic. I'm always happy to stay in touch.
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See you next Wednesday and happy coworking! 🥳
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Harzer Str. 39
Berlin, 12059, Germany
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