Hey First name / there,
Since ChatGPT burst onto the scene a couple of years ago, writing content for marketing has been more accessible to everyone. This is probably great for your space (since I assume you don't have a huge marketing team), and I would encourage you to use ChatGPT (or other language models) in your writing if you aren't already.
However, the reality is, the more people rely on basic AI prompts to generate content, the plainer their copy starts to look, and thus the more valuable authentic writing becomes.
In a world full of identical blog posts and soulless captions, authenticity is a competitive advantage. So, this week, let’s talk about how to write like a human again – and how to teach your tools to do the same.
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📣 Define your coworking space's tone of voice in 4 steps
1. What is tone of voice?
It’s not just what you say, but how you say it. A brand's tone of voise is its personality, its vibe, and its way of showing up in the inboxes and feeds of its audience.
2. How do you find yours?
Think about your community and space. Is your environment casual and fun or more structured and professional? Your tone should reflect the energy and expectations of the people in your space.
Ask yourself: If your coworking space could speak, what would it sound like?
3. How to build a tone of voice?
- First, outline your brand's personality traits (e.g., friendly, professional, playful).
- Then, create specific tone directions for various contexts, such as marketing, customer service, or internal communications.
- Document the dos and don’ts for language, style, and tone across various platforms. You might advise using a casual tone on social media but maintaining more formality in official documents.
- Include examples of common situations, such as emails, blog posts, or social posts.
I shamelessly took this entire section from a Frontify article. I don't think the entire article is relevant for coworking spaces though, but they have great examples to inspire your tone of voice.
4. Once you find it, apply it everywhere.
From your blog posts to your event descriptions and even your email signature – you want consistency, because this creates your brand image.
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The blog inspiration of the day: COWORKIES :)
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★ Extra TIP - Create a brand voice CustomGPT
If you’re using AI to help with writing (and I highly encourage it), make it work for you, not the other way around.
Consider building a CustomGPT with your brand's tone of voice instead of relying on ChatGPT's basic settings or writing complicated prompts every time.
The drawback is that this is a feature reserved only for paying users.
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Write more ✏️
Most people struggle with writing because they treat it like a chore. But here’s a secret: writing becomes fun once you find your rhythm.
Here’s a simple challenge:
Write 150 words every day for a week about what’s happening in your space in the tone of voice you defined. Don’t overthink it. It could be about a new plant in the kitchen, a member’s success story, or something funny that happened.
It’s not about perfection. It’s about building your style.
And if writing consistently doesn't feel enjoyable, that might be a sign to try other marketing channels (or outsource it, which comes with its own challenges).
That’s okay too. But if you can stick with it and it's fun to do, writing can become one of your most joyful and personal marketing channels.
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Main point: maintain consistency 💼
If there is one point that I would like you to take away from this week’s newsletter, it’s this: Consistency is the most important differentiation factor when it comes to writing.
Anyone can generate a few blog posts using prompts. But the spaces that develop a consistent voice and show up regularly with meaningful stories are the ones that stand out.
Over time, your audience won’t just read your content – they’ll recognize it, and think of your space every time they see it.
This is the main goal of branding.
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The topic for next week is:
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If you missed last week's newsletter, check it out here:
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Reply to this email if you have any questions, disagree with something I said, or have a suggestion for a collaboration/future topic. I'm always happy to stay in touch.
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See you next Wednesday and happy coworking! 🥳
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Harzer Str. 39
Berlin, 12059, Germany
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