Hey tere,

Georgi from Cobot here!

We’ve talked a lot about asking for Google reviews lately. But once you’ve got a few good reviews sitting around... then what?

This week, I want to help you turn those kind words into actual marketing content – the kind that builds trust, highlights your community, and tells the story of your space better than any ad ever could.

Here’s how:

6 ways to turn reviews into marketing content:

1. Social Media Quote Post

The easiest way to turn a review into content. Take a powerful sentence from a recent review, add a picture above it (more on consent later in this newsletter), and post it on your social media.

📱 If you haven't yet chosen a social media channel,check out our guide.

2. Website Testimonial Section

Create a dedicated area on your site to feature community feedback.
It adds credibility and breaks up your own voice with authentic member stories.

3. Newsletter Highlight

Use one review as a quick "member moment" in your weekly/monthly email. It breaks the routine and makes your content more human.

✉️ Not running a newsletter? You should! Learn how here.

4. Printed Poster/Chalkboard

You can consider physically featuring a nice quote on a chalkboard or printed media. Be sparing with this, though, you don't want to overwhelm your space.

5. Welcome Pack

Welcome packs are a great way to make a good first impression. And testimonials definitely belong there.

🎁 How to create great onboarding packs.

6. Short video

With permission, turn longer feedback into a casual video interview or testimonial reel.
You can also animate quotes or pair them with B-roll of your space.

★ How to Choose the Best Reviews?

Look for reviews that mention specific things:
• A cozy corner they love
• How events made them feel connected
• A feature that helped their work

These tell a story. That’s what makes them great for marketing!

📌 Important Note - Consent

Always get permission before posting anything with names, faces, or identifiable info. A quick DM or in-person ask is enough. People usually say yes, especially if they already left the review publicly.

The topic for next week is:

"Skip the BS! Write Content People Want to Read" 📣

If you missed last week's newsletter, check it out here:

“Marketing Without the Hard Sell: Let Values Speak”

w/ Bernie J Mitchell

Reply to this email if you have any questions, disagree with something I said, or have a suggestion for a collaboration/future topic. I'm always happy to stay in touch.

Share this newsletter with someone if you think they might find it useful. Share the subscribe link with them.

See you next Wednesday and happy coworking! 🥳

Georgi from Cobot Coworking Software

Coworking Software

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Coworking Marketing #30 - From Reviews to Content