Here are a few examples that might fit the kinds of coworkers you’re targeting. Think of these as starting points. Your own personas should reflect the people already in your space and what you learn from their feedback.
👩💻 Freelancers & Solopreneurs
They want: Flexibility, community, clients.
Speak to them like:
“You don’t have to work alone. Join other freelancers and support each other along the way.”
Best events: Casual networking, skill shares, coworking lunches.
Tone: Friendly, approachable, down-to-earth.
🚀 Startup Founders & Small Teams
They want: Growth, visibility, connections.
Speak to them like:
“Work from a place where your next investor, co-founder, or a freelance collaborator might be one coffee break away.”
Best events: Pitch nights, founder roundtables, growth workshops.
Tone: Strategic, confident, ambitious.
💼 Remote Corporate Workers
They want: Professional baseline, focus, the option to connect.
Speak to them like:
“A reliable, professional workspace designed for focused work and clear routines.”
Best events: Lunch & learns, wellness breaks, productivity sessions.
Tone: Calm, polished, straightforward.
🌍 Digital Nomads & Travelers
They want: Flexibility, quick connection, a local experience.
Speak to them like:
“Just arrived in town? We’ve got a desk, a local guide, and a community waiting for you.”
Best events: International potlucks, local tours, travel tip meetups.
Tone: Fun, warm, adventurous.